Jewellery designs by Saima Jewel are influenced by the heritage behind the brand and the fact that she is a British Asian. Inspiration has been taken from the intricate pattern from India and are a contemporary perspective on traditional Victorian filigree jewellery. She combines fluid lines and curves with layers of repeated ruffles and henna patterns, to create three dimensional jewellery pieces. Her jewellery designs symbolize an infusion of the two cultures, a new perspective of East meets West. She has embraced new technologies, like laser cutting and uses them in conjunction with traditional craftsmanship. This is reflected in the range of materials she works with, from the finest precious materials to recycled perspex.